Local Government on the Web

 


A Review of Local Government on the World Wide Web

Executive Overview

In May 1996 Centreline 2000 reviewed all registered Local Authority World Wide Web sites. Our review aimed to identify the best of the web sites to promote the use of the web and acknowledge the excellence of those authorities.

Overall Winner:
Western Isles Council

Style & Design:

Winner: Newcastle City Council
Runners-Up: Liverpool City Council, Mendip District Council

Content and Information:

Winner: St. Albans District Council
Runners-Up: Wansbeck District Council, Birmingham City Council

We also found a disheartening number of very poor sites, which did their owning authority a complete disservice. There were no less than 11 of the 41 sites that we felt should be disconnected until they have been improved.

The Positive Agenda

The World Wide Web offers Local Authorities a powerful opportunity to promote their region. Clearly, each authority has its own agenda and the web should be part of both it's promotional and information activities. Authorities could be using the web to:
  • Promote inward investment
  • Help town centre regeneration
  • Encourage local business
  • Provide health and education services
  • Maximise tourist potential
  • Provide local and council information

World Wide

The web provides an audience of ten's of millions world-wide - Local Authorities should be exploiting this opportunity to encourage inward investment to their region. One of our winners, Newcastle, reported they had significant activity at their web site from Siemens and Philips in Germany. This was just prior to the two companies announcing major new manufacturing facilities in the city.

Regional Economic Development

Web sites focused geographically provide a wonderful opportunity to encourage intra-region commerce. These sites should be providing a low-cost marketing vehicle for local businesses.

Information

Web sites offer a cost-effective means of delivering large volumes of regional information. This should include content that is of high value to the public.

Local authorities currently spend millions on printed literature - much of that is suitable for web publishing. Savings in reduced print runs would amount to ten's of thousands of pounds per annum.

Democracy in action

The web is not just a one-way vehicle - the Internet provides a two-way channel - yet no authority was making use of this feature. Authorities should be using the web to gain valuable feedback and encourage constituency involvement with the council.

The Sad Findings

The majority of the sites we reviewed were failing on more counts than they were succeeding.

Many sites were dull, unfinished and untended. The worst case, but not atypical, was the site with 2 pages that had been "under construction" for 2 years.

Most sites failed to promote any economic development.

Most sites failed to deliver any useful information

Most sites failed to provide any feedback capability

Lacking Objectives

Most of the sites appear to be the local authority equivalent of vanity publishing. For the majority there was no clear objective other than to have a web address.

It is understandable at this stage of the web's development that a number of these sites were marked as "experimental". However, many of these trials had been running for over a year and had not crossed the threshold to being an accepted part of the council information service.

Looking Forward

The web is an exciting new tool with enormous potential that should be used by every Local Authority. There is no equivalent method of delivering cost-effective mass communication.

Those Authorities that have no Internet and World Wide Web strategy need to define one quickly. Their neighbours - and competitors - will be doing so. For those Authorities already hosting web sites they should actively review their web strategy.

Simple Steps

  1. Develop Web Strategy
  2. Defined objectives for web presence
  3. Move from "trial" to "live"
  4. Provide proper funding
  5. Co-ordinate authority departments in use of web publishing
  6. Regularly review success of site against objectives

Conclusion

Our Local Government Web Site Review shows that the best of the web sites are good and using the medium to good advantage. Sadly it also revealed a high number of poor web sites.

At present the potential of the web for local authorities is clearly under used. All the standard benefits of the web such as low-cost, timeliness, content, world-wide audience are applicable to local authorities.

Those authorities who fair well in our review are already reporting significant benefits - including new investment, new jobs and reduced costs. Other authorities should be doing the same.


The Best of the Web

Overall Winner

Western Isles Council was selected as our Overall Winner of our web site review. The Western Isles are a small group of islands off the coast of Scotland. They were selected because their site was interesting and appealing. There was sufficient content to make it a useful visit.

All the key contact information was presented, along with some interesting looks at features of the area. Overall we felt that the visit to the site was a welcoming and worthwhile visit.

The site is bi-lingual offering both English and Gaelic versions of the pages. The site is a simple black background with text colour changes to add variety from page to page. It looked attractive and was quick to load.

Significantly the site did not suffer from failings of larger, and more heavily funded sites, namely no heavy "waffle" factor, no broken links or errors and no over-large graphics.

http://www.open.gov.uk/westisle/wiichome.htm

Style and Design Winner

Newcastle City Council was selected as winner of the Style and Design Award. Their opening front page was clear and bright.

The designers had used the Internet to best advantage, with much of the site actually being developed and held on other web sites. This has enabled them to create a very powerful resource for the Newcastle community - without having to generate all the material themselves.

The site also offers a selection of six other languages, Arabic, Bengali, Cantonese, Hindi, Punjabi and Urdu. Full marks for such a broad coverage.

http://www.newcastle-city-council.gov.uk/

Content and Information Winner

The City and District of St. Albans secured our Content Award. There was a very wide range of positive information about the St. Albans area. The content selection was well categorised and worthwhile.

Alongside more generalised information there were good sections on business within the community and leisure and pleasure activities.

The site is clearly being updated on a regular basis, a very important feature, and offered reasons for coming back. The "since history began" What's New page shows a very active and developing site.

http://www.worldserver.pipex.com/stalbans/

Style and Design Runners-Up

Liverpool City Council and Mendip District Council were our runners-up in the Style awards.

The Liverpool site had a stylish design, carried through the pages well, in particular the opening front page was reminiscent of more commercial sites. Liverpool also had an audio welcome to the site.

The Mendips was a gentle site, you felt it was true to its location with gentle rolling countryside forming its menu structure. Sadly a note on this site reports its originator has left the council and the site has not been updated for some time.

Liverpool: http://www.connect.org.uk/liv_council/public/

Mendip: http://www.mendip.gov.uk/

Content and Information Runners-Up

Wansbeck Public Information System and Birmingham City Council took the runners-up places in our Content Award.

Wansbeck had a wide range of information and even ran its own newsgroup - although sadly most Internet services providers would not make this available. The site had both search facilities and sitemap - making it much easier to find the information required.

Birmingham's site covers a lot of ground and is updated frequently. While not presenting the detailed level of information at some sites it did provide a broad spectrum at a higher level.

Wansbeck: http://ww.ace.co.uk/CityCard/

Birmingham: http://birmingham.gov.uk/

Special Mention

Weymouth and Portland shone out like a beacon in our review for having a clearly identified objective and purpose, namely to get you to visit Weymouth. The site was ultimately disqualified from being an award winner because it was felt that this was entirely a Tourist Board site, rather than the local authority's site.

The site was a little overburdened with longs lists of selections, but everything you wanted to know to plan, book and enjoy your holiday was presented.

Technically the site was well managed. It was quick to view, with plenty of attractive photographs that did not take an age to download. The site was unique in offering a mirror site in case you had problems.

It never lost site of its purpose, with numerous routes to book holidays, including regular mentions of freephone numbers and even a discount to Cityscape Internet subscribers - although why other ISP's were excluded we don't know.

The biggest problem is the rather obscure site name, as witnessed below:

http://www.gold.net/users/cx47


Want to know more?

If you have any questions or would like further information then please do not hesitate to contact us.

We have a number of special pages devoted to Local Government needs and requirements. We provide links to the winners of our Local Government Web Site of the Year award. The site also contains a longer listing of registered Local Government Web Sites and you may register your own site there. Finally, there are a number of white papers and support documents discussing local authority web usage.

Centreline 2000 was responsible for the first UK web publication of local authority council minutes. This project was in conjunction with Hart District Council whose minutes went online in May 1996.

 

Centreline 2000 - Uniplex, Unix, Windows and Internet
Arle Court, Hatherley Lane, Cheltenham, GL51 6PN
Tel: (UK) 01242 255 000
 

URL: www.c2000.com/lgovt/lg_reprt.htm
© 1995-2001 Centreline 2000
Last Updated: 1st August 1997
 
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