Internet Demographics


	Internet Demographics

		c2000 ~ papers ~ internet

Internet Demographics

There have been some interesting figures published over the last few weeks about internet demographics which we thought you might be interested in. Of course, being the internet these figures are already out of date! However, they are interesting to see both the growth of the net which we all know about, but also the typical user, which has changed from the typical student, to the typical high income male.

Estimated domains on the Internet

Jul 96:       488,000
Jan 96:       240,000
Jul 95:       120,000
Jan 95:       71,000
Jul 94:       46,000
Jan 94:       30,000
Jul 93:       26,000
Jan 93:       21,000

Figures show the numbers of domains (i.e. businesses or individuals) by date
Source: Network Wizards Domain Survey 1993 to 1996

User Profile Variance

Sex
Male:          148%
Female:        58% 

Occupation
Housewife:     41% 
Teacher:       150%
Manager:       239%
Director:      563%

Income
£15-20K        64% 
£20-25K        92% 
£25-30K        131%
£30-40K        202%
£40K+          412%

Newspapers
Daily Mirror:  52% 
Guardian:      277%
FT:            394%

Scores over 100% are over-represented, scores under 100% are under represented. Source: Consumer Surveys, Lifestyle focus 1996

Internet User Age Ranges

18 years       5.0%
18-29          51.5%
30-39          31.5%
40-49          10.4%
50-59          1.1%
60-69          0.7%
70+           0%

Source: IDC, first half 1996

Centreline 2000 - Uniplex, Unix, Windows and Internet
Arle Court, Hatherley Lane, Cheltenham, GL51 6PN
Tel: (UK) 01242 255 000

URL: www.c2000.com/papers/demog1.htm
© 1995-2001 Centreline 2000
Last Updated: 1st November 1996


	Centreline 2000 - Uniplex, Unix, Windows and Internet Arle Court, Hatherley Lane, Cheltenham, GL51 6PN Tel: (UK) 01242 255 000

	URL: www.c2000.com/papers/demog1.htm © 1995-2001 Centreline 2000 Last Updated: 1st November 1996